jill-dyche

Hi.

Writer, classic rock lover, dog rescuer, co-founder of Baseline Consulting, and now Vice President of SAS Best Practices--I speak, blog, and pester my friends about these topics. My current focus is getting IT and business organizations to collaborate more effectively and not kill each other. I also talk and write about big data, why analytics is fundamentally strategic, how to pitch business execs on IT projects, and why not to buy a dog from a pet store.

I’ve lived in London, Paris, and Sydney, but call L.A. home. #weatherwimp. I cultivate an organic vegetable garden and friends with issues. I’ve written three books, co-authored a fourth, and contributed to a bunch more. (I have another one in my head waiting to come out, but it’s crowded in there right now.) I prefer Def Leppard to Bon Jovi, mashed potatoes to brown rice, fly fishing to golf, Pinot Noir to Zinfandel, and nice people to assholes. I have a tattoo. I’m not telling you where. I feel guilty that I go hot and cold on social media, that I don’t spend enough face time with my friends, that my French is rusty, and that I ate that whole bag of Kirkland peanut butter cups in less than a week. I have to live with those things.

The New CRM Meets the New IT: Interview with Cathy Burrows

Jill Dyché and Cathy Burrows go way back into the old days of Customer Relationship Management. As an executive at Royal Bank of Canada, Burrows has watched CRM boomerang from hot trend to commodity, back to a competitive weapon.

Here the two experts discuss how CRM needs to change to incorporate mobile, digital, and omnichannel competencies, how these capabilities can enhance the customer experience, and how IT can play a part in its renewed success.

IT's Role in Digital: Interview with Ron Guerrier

How Not to Launch an Innovation Lab

How Not to Launch an Innovation Lab