2015 Leadership in Digital Marketing
New York, NY | October 6, 2015 | Event website
Keynote > Smackdown in the C-Suite!
Marketing executives are bummed out. They’re being newly measured on enabling the digital enterprise. But what the heck does that mean?
Author, blogger, and SAS executive Jill Dyché will discuss the new role of Chief Digital Officer, coloring in how marketing executives can align with their digital peers—or claim the digital domain outright! Using case studies from her latest book, The New IT: How Technology Leaders Deliver Business Strategy in the Digital Age (McGraw-Hill, 2015),
Jill will discuss where and how to begin the digital journey, the differences between marketing and digital executive roles, and a rapprochement that can result in renewing customer focus. She’ll argue how a combination of analytics and digital might just be Marketing’s new killer app!