What’s getting buzz in IT circles right now? In a word, ownership. But in order to understand how to circumscribe IT’s boundaries, IT leaders need to understand where they are now, and where they want to be. In her latest book The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age (McGraw-Hill, 2015), Jill Dyché lays out the qualities and behaviors of each archetype, offering readers self-assessments to determine their as-is and to-be states.

Which IT archetype fits your organization best? In this video she discusses the importance of understanding incumbent IT behaviors, and how that newfound insight can enhance a CIO’s efforts to innovate.