Partner and Co-Founder
Jill Dyché is an acknowledged speaker, author, and blogger on the topic of aligning IT with business solutions. As the Vice President of Thought Leadership for SAS, she speaks, writes, and blogs about the business value of analytics and information.
Prior to being acquired by SAS subsidiary DataFlux in 2011, Jill was a partner and co-founder of Baseline Consulting, where she combined the roles of best-practice expert, industry gadfly, key client advisor, and all-around thought leader. At both firms, she has led client strategies and market analysis in the areas of data governance, business intelligence, master data management, CRM, and big data.
Jill has counseled executive teams and boards of directors on the strategic importance of their information investments. She believes that Def Leppard, mixed-breed dogs, and the show Taxicab Confessions are all terribly underrated. She is certain that no one has made an edible cabbage roll since her mother died.
Jill is the author of three books on the business value of IT. Her first book, e-Data (Addison Wesley, 2000) was published in eight languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook (Addison Wesley, 2002), is the bestseller on the topic.
Jill’s work has been featured in major publications such as Computerworld, Information Week, CIO Magazine, the Wall Street Journal, the Chicago Tribune and Newsweek.com. Jill’s latest book, Customer Data Integration (John Wiley & Sons, 2006) was co-authored with Baseline partner Evan Levy, and offers case studies of the business breakthroughs achieved with integrated customer data.
Jill is a featured speaker at industry conferences, university programs, and vendor events. She serves as a judge for several IT best practice awards. She is a member of the Society of Information Management and Women in Technology, a faculty member of TDWI, and she has co-chaired the MDM Summit conference. She is a blogger for Harvard Business Review (www.hbr.org) and writes the popular Inside the Biz blog at www.jilldyche.com.