Inside the Biz with Jill Dyche

Executive Bio

Partner and Co-Founder

Jill Dyché is an acknowledged speaker, author, and blogger on the topic of aligning IT with business solutions. As the Vice President of Best Practices for SAS, she speaks, writes, and blogs about the business value of analytics and information.

Jill was a partner and co-founder of Baseline Consulting, where she combined the roles of best-practice expert, industry gadfly, key client advisor, and all-around thought leader. Her global client list includes Verizon, Microsoft, American Express, 20th Century Fox and the French National Railroad among many others. Baseline Consulting, recognized as the leader in the niche of management consulting for business intelligence and data governance strategy, was acquired by SAS in 2011.

At both firms, Jill has led client strategies and market analysis in the areas of business alignment, data governance, business intelligence, master data management, CRM, and big data. She presents regularly at industry events, and counsels executive teams and boards of directors on the strategic importance of their companies’ IT investments.


Jill is the author of three books on the business value of IT. Her first book, e-Data (Addison Wesley, 2000) was published in eight languages. Her book, The CRM Handbook (Addison Wesley, 2002), is the bestseller on the topic. Jill’s latest book, Customer Data Integration (John Wiley & Sons, 2006) was co-authored with Baseline partner Evan Levy, and offers case studies of the business breakthroughs achieved with integrated customer data.

Jill’s work has been featured in major publications such as Computerworld, Information Week, CIO Magazine, the Wall Street Journal, the Chicago Tribune,, and

Industry Expert

Jill is a featured speaker at industry conferences, university programs, and vendor events. She serves as a judge for several best practice awards. She is a member of the Society of Information Management and Women in Technology, a faculty member of TDWI. She blogs for Harvard Business Review ( and other online sites, and writes the popular Inside the Biz blog at


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