Okay, I have a blog, and I’m not afraid to use it. Welcome to my new Inside the Biz blog on baseline-consulting.com. In this blog, I’ll be focusing on the business value of data and why we’ve only skimmed the surface of its potential. I’ll discuss why the question, “Would you like fries with that?” is NOT customer relationship management, and why information can mean the end of business as usual.
And hey! This blog is on Baseline’s own website, along with some other very insightful blogs, so guess what? We can dangle our participles, we can break the rules, dis the establishment, and get naked! Alright, maybe not get naked, but you get the point.
You see we—or rather the technologies we use—are data hoarders. Our accumulated contacts, e-mails, stock trades, bills paid, purchase records, expense receipts and hundreds if not thousands of other transactions are stored on our hard disks, online accounts, iPods, company databases, ERP systems, and other gadgets. Sometimes these are deliberate decisions, and sometimes they’re not.
Maybe you’re the kind of person that grew up thinking that all this data can be wrangled and corralled into a single capacious database. Maybe I grew up thinking that way too, and maybe, for a time, we were right. But the market is moving in a different direction, and it might be time for us to change our minds. To expand our thinking. To look beyond the comfort zone of technologies and toward developing new processes, indeed new cultures, that support managing our data irrespective of the platforms where it lives. Yes, as a corporate asset. (Sorry, I had pull that one out, but I promise from now on, I’ll use the phrase sparingly.) Because if we’re hoping to manage all our data from a central source, odds are we’re thinking in the past. And the problem of “infoglut” as it’s affectionately known is a problem that affects our collective future.
In this blog, I’ll be musing on new ways to access, manage, deploy, and use information for the betterment of our businesses. I’ll take on some sacred cows and challenge some of the established paradigms. I’ll make some suggestions for how to help our colleagues and, more aptly, our management, to approach corporate information the right way.
After all, no snowflake in an avalanche ever feels responsible. My mission for the Inside the Biz blog is not to prevent the snowfall, but to harness the snow for good, use the right tools to make great snowmen, and prevent the disasters before they befall us.
I don’t know If I said it already but …I’m so glad I found this site…Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog. Thanks,
A definite great read..
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